1 edition of Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising found in the catalog.
Published
1948
.
Written in English
Edition Notes
| Statement | [Thesis presented for the degree of M.B.A. at Boston University. College of Business Administration] 1948 |
| The Physical Object | |
|---|---|
| Pagination | 91 pages |
| Number of Pages | 91 |
| ID Numbers | |
| Open Library | OL26208744M |
| OCLC/WorldCa | 7797387 |
