1 edition of Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising found in the catalog.
Published
1948
.
Written in English
Edition Notes
Statement | [Thesis presented for the degree of M.B.A. at Boston University. College of Business Administration] 1948 |
The Physical Object | |
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Pagination | 91 pages |
Number of Pages | 91 |
ID Numbers | |
Open Library | OL26208744M |
OCLC/WorldCa | 7797387 |